News
GC Advances Holistic Optimization Through Digital Technology Enhancing End-to-End Operational Efficiency and Strengthening Organizational Competitiveness

Rayong – 16 July 2026 – PTT Global Chemical Public Company Limited (GC), a global leader in the chemical industry, is advancing its Holistic Optimization strategy to enhance end-to-end operational efficiency across the entire value chain through the adoption of digital technologies. This initiative aims to strengthen the company's competitiveness and create greater organizational value under its “Digital 3 Smarts” strategy, which encompasses feedstock procurement, manufacturing, product development, marketing, and enterprise-wide business processes.
Mr. Phonsak Mongkolteerat, Chief Operating Officer – Operations Excellence, GC, said: “One of GC’s key strengths lies in our fully integrated value chain, spanning upstream to downstream operations. This includes our refinery, aromatics, olefins, intermediates, and polymer plants, enabling us to manage feedstock, production, and markets with a high degree of flexibility. Products from one production unit can be efficiently utilized as feedstock for another, ensuring seamless integration across our operations. This strong foundation enables GC to implement our Holistic Optimization approach—an enterprise-wide initiative to enhance operational efficiency across the entire value chain, from feedstock procurement and planning to manufacturing, product development, marketing, and business processes. By leveraging digital technologies such as artificial intelligence (AI), robotics, cloud computing, and the Internet of Things (IoT), we are strengthening our operational capabilities, creating greater value, improving business performance, and enhancing our long-term competitiveness sustainably.”
Holistic Optimization is built on three strategic pillars: Global Feedstock, which focuses on strengthening feedstock security; Market-Focused Business Transformation (MFBT), which creates added value through product innovation and market development; and Supply Chain & Operation Optimization, which enhances operational efficiency across the entire supply chain. These pillars are further reinforced through the application of digital technologies under GC’s Digital 3 Smarts strategy, comprising Smart Plant, Smart Sales & Marketing, and Smart Work Process.
“Over the past year, GC has successfully implemented this strategy through several key initiatives that have delivered tangible results. These include improvements in production efficiency, enhanced cost management, reduced operating expenses, and increased value creation across our operations.”
Global Feedstock: Strengthening Feedstock Security
GC is strengthening its feedstock security and enhancing feedstock flexibility through the Olefins Feedstock Security (OFS) project, which involves importing ethane from the United States. This initiative expands the company's feedstock sourcing options, enhances cost competitiveness, and improves the long-term resilience and flexibility of its supply chain.
Market-Focused Business Transformation (MFBT): Creating Value Through Market-Driven Innovation and Solutions
GC is driving business value creation through the development of market-driven products and solutions under its Market-Focused Business Transformation (MFBT) initiative. As part of this strategy, the company is evolving from a product supplier into a Total Solution Provider by delivering end-to-end New Application Product Development (NAPD).
This approach is built on close co-creation with customers and business partners, leveraging the capabilities of GC’s Innovation Solution Center (ISC) to research, develop, and commercialize innovative applications and solutions that unlock new business opportunities.
Supply Chain & Operations Optimization: Enhancing End-to-End Operational Efficiency Through Digital Technologies
GC is leveraging digital technologies to enhance production efficiency and optimize supply chain management across the entire value chain. In its manufacturing operations, the company is transforming its facilities into Smart Plants through the implementation of several key initiatives, including:
Plant-Wide Optimization: Enhancing Integrated Performance Across the Entire Complex
One of the key initiatives under GC's Smart Plant program is Plant-Wide Optimization, which leverages artificial intelligence (AI) and digital plant models to analyze and optimize operations across the entire production complex, rather than improving individual production units in isolation.
This integrated approach enables production planning and operations to work in harmony across the entire manufacturing network, allowing operating conditions to be optimized in real time to maximize efficiency and economic returns. As a result, the initiative delivers continuous business value through improved operational performance and enhanced profitability.
Preventive Maintenance: Proactive Maintenance Powered by AI and Digital Technologies
GC is enhancing its maintenance operations through Asset Intelligence & Preventive Maintenance, leveraging digital technologies to improve equipment reliability and operational performance. By applying artificial intelligence (AI) and machine learning to analyze equipment condition data, the company can detect anomalies and predict potential failures before they occur. GC has also deployed AI Vision, drones, and robotics to inspect equipment in hard-to-reach or hazardous areas. These technologies enhance employee safety, reduce inspection time, and improve the accuracy of equipment condition assessments. As a result, GC can plan maintenance activities more effectively, reduce maintenance costs, improve plant reliability, and ensure more stable and efficient operations.
Energy Efficiency: Supporting the Net Zero Goal Through Advanced Heat Integration
GC is enhancing energy efficiency across its manufacturing processes to reduce energy consumption and lower greenhouse gas (GHG) emissions—key priorities in the company's journey toward achieving Net Zero emissions by 2050. As part of this effort, GC has adopted advanced technologies and is the first chemical company in Southeast Asia to deploy HERO (Heat Exchanger Network Energy Optimization) technology at an industrial scale. By leveraging artificial intelligence (AI) and process simulation, HERO analyzes plant operating conditions and optimizes heat integration across production processes, significantly improving energy efficiency while reducing greenhouse gas emissions.
Price Forecast & Customer Analytics: Enhancing Sales Performance and Expanding Market Opportunities
GC leverages artificial intelligence (AI) to analyze and forecast market prices, production costs, and demand trends, providing valuable insights to support commercial decision-making. These capabilities enable the company to optimize pricing strategies, maximize value from every sale, and make more informed business decisions. In addition, AI-driven customer analytics helps GC better understand customer behavior, identify new market opportunities, expand its customer base, and strengthen its long-term competitive advantage.
Smart Work Process: Enhancing People Productivity Through Digital Technologies and AI
Beyond manufacturing and sales, GC recognizes the importance of empowering its workforce by enhancing people productivity through digital technologies and artificial intelligence. The company has streamlined and optimized its work processes by adopting Lean principles, eliminating redundant tasks, and simplifying workflows to improve operational efficiency. In addition, GC has introduced Generative AI as a digital assistant to support employees in their day-to-day work, enabling them to perform tasks more efficiently and devote more time to higher-value activities that contribute to the organization's growth and innovation.
GC StandOut Through INnovation: A Culture That Turns Innovation into Reality
GC's success in leveraging digital technologies and artificial intelligence to transform its operations is driven not only by technology, but also by a corporate culture that fosters creativity, differentiation, and innovation. Guided by the “GC StandOut Through INnovation” philosophy, the company empowers employees to actively participate in shaping the organization's future. Employees are encouraged to build on their hands-on expertise and operational experience to develop new ideas, approaches, and solutions that continuously enhance business performance and drive sustainable organizational growth.