11 April 2023

Pepsi® pioneers as the first producer of beverages in Thailand to utilize bottles made from 100% recycled plastics produced by ENVICCO, a subsidiary of the GC Group.

Launch of Campaign “Samnuek Saa Glaa Plien Puea Loke” (Fizzy Conscience - Daring to Change for the World) with partners.

Bangkok – Pepsi® beverage by Suntory Pepsico Beverage (Thailand) Company Limited strides ahead in raising sustainable environmental awareness by partnering with the Property Management of Chulalongkorn University (PMCU) and ENVICCO Company Limited and holding an official press conference on “Pepsi Recycled PET Bottle Campaign” to publicize their readiness in being the first company in the carbonated beverages market to utilize bottles made from 100% recycled plastics (PCR PET 100% bottles). The launch will take place in April 2023 under the campaign “Samnuek Saa Glaa Plien Puea Loke” (Fizzy Conscience - Daring to Change for the World) and will affirm their status as the leading carbonated drink brand that continuously offers new trends to consumers and at the same time promotes the image of a sassy and popular brand for environmentally conscious teens. This significant campaign will kick-off in collaboration with the PMCU by installing specially-designed trash bins to receive PET bottles covering Siam Square from this Songkran till December 2023 and will also join forces with ENVICCO – the producer of PCR PET resins of international standards that has also been certified by the Food and Drug Administration (FDA), Thailand, as the first company to promote Bottle-to-Bottle Recycling, on the path to a Circular Economy.

ENVICCO Company Limited (ENVICCO), a member of the GC Group, is the producer of high quality recycled plastic resins. ENVICCO was founded on the 3 fundamental concepts namely, Environment, Circular, and Collaboration. ENVICCO promotes collaboration and supports various agencies and social activities by utilizing and applying the Circular Economy principle to encourage the most efficient and optimal use of natural resources. ENVICCO utilizes 100% domestic raw materials from local partner networks and communities with the aim of adding value to used plastics by transforming them into new high quality products through the use of state-of-the-art recycling technology, with production supervision and control in accordance with European operating standards to yield the 100% recycled PCR PET high quality food grade product under the brand InnoEco that meet international safety standards such as the USFDA and the Thai FDA, and is also the first Thai brand of food grade standard, for which many distinctions and awards have been received – a guarantee of our quality and trustworthiness. Therefore, as the supplier PCR PET resins to Suntory Pepsico Beverage (Thailand) Company Limited, we wish to reiterate to consumers the assurances of the outstanding quality of the properties, cleanliness, and safety in accordance with FDA standards of the recycled plastic resins used in the production of bottles for the Pepsi® beverage.

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