GC in Focus
EP.10: How GC Stands Apart with Technology and AI — Driven by the 3 Smart Strategy

GC Is Powering the Future with Technology and AI
To make every workflow more precise, agile, and sustainable, GC is accelerating its transformation through the “3 Smart” strategy, integrating digital technologies and AI across every dimension of its operations. This approach is delivering tangible results, enhancing safety, business growth, and long-term sustainability.
Smart Plant, because Efficiency and Safety Are at the Heart of the Modern Factory
GC operates its plants with precision through real-time analytics and monitoring systems, leveraging AI and digital simulation to analyze, inspect, and predict issues before they occur.
Drone technology is also deployed to enhance maintenance efficiency, improve safety, reduce costs, and elevate production standards. At the same time, GC optimizes the balance between energy use and output, supporting its long-term commitment to achieving Net Zero.
Every step in the production process is not merely about “running a plant.”
It is “running toward the future” with greater stability, confidence, and sustainability.
Smart Sales & Marketing — Turning Complexity into Customer Understanding
In an era where customer data pours in from around the world, GC integrates AI with its extensive global customer databases to analyze behaviors, needs, and purchasing trends with precision. This enables GC to understand and respond to diverse customer requirements quickly and effectively, delivering the highest level of satisfaction.
Intelligent systems also help forecast optimal pricing by referencing customers’ historical data, constantly shifting market conditions, and competitor benchmarks. This allows GC to set accurate pricing and sales strategies, supported by an end-to-end customer data management system that enhances sales, marketing, and service performance, helping retain existing customers while driving new customer growth.
GC transforms the complexity of massive data into opportunities to create exceptional customer satisfaction.
Smart Work Process — Empowering People in the Digital Era
GC believes that true digital transformation starts with people.
Smart Work Process is therefore designed to seamlessly connect people, data, and technology into one coherent system. Big Data management is leveraged to enhance people productivity, while automation reduces repetitive tasks—making work faster, smoother, and more agile.
Every workflow is intentionally designed to deliver both operational efficiency and human value, ensuring that every minute of work creates meaningful impact for both employees and the organization.
The “3 Smart” strategy reflects GC’s vision of harmonizing the strengths of people, technology, and AI to drive a stronger and more sustainable business—ultimately elevating the quality of life for people across society.
GC — Chemistry for Better Living