24 February 2026, Bangkok – GC believes that being truly “IN” does not happen only when doing what we love, but when we genuinely believe in what we do. When we are all in, it is no longer just a duty, but a driving force from within, empowering us to think boldly and create something new. It is the starting point of commitment that unlocks potential and transforms ideas into tangible values.

In 2026, GC is advancing its brand under the concept “GC StandOut Through INnovation,” reinforcing that innovation does not begin with technology, but with “people” who are all in on what they do and dare to create difference.

From Cultural Drive to Being “All IN” in Creating Tangible INnovation

The campaign tells the story through the perspectives of GC employees across diverse roles, from plant engineers and researchers to office professionals in Thailand and overseas. While their responsibilities may differ, each of them has the power to create INnovation in their own way.

Driven by a mindset that dares to think differently, dares to experiment, never stops improving, and is unafraid of failure, they are ready to embrace new technologies and turn ideas into meaningful outcomes. This reflects one of GC’s four Core Behaviors: taking initiative to create better results, while learning from both successes and setbacks as part of the journey of growth.

GC StandOut Through INnovation: The Evolution of GC StandOut 3DO

• Do Less – Be all in on what truly matters. Eliminate unnecessary steps and realign priorities to create more space for strategic thinking and innovation.
• Do Now – Be all in on taking action. Start building and experimenting without delay, learn along the way, and adapt quickly to drive greater organizational agility.
• Do More – Be all in on delivering tangible results. Turn the time gained from Do Less into Do More — scaling new ideas to create broader impact.

This mindset is embedded in GC’s DNA and serves as the driving force behind how we work every day, across every function.

“All IN” in Action: Leading to Multi-Dimensional INnovation Projects

• Muconic Acid – Transforming Agricultural Waste into High-Value Specialty Chemicals

  

  

  

  A clear example of GC employees being “all in” is their commitment to continuous experimentation and development, transforming raw materials and agricultural waste, Thailand’s local resources, into maximum value. This is achieved through the balanced integration of scientific expertise, environmental responsibility, and social consideration.

  With advanced fermentation technology expertise, GC converts sugars derived from sugarcane bagasse and cassava pulp into high-value bio-based muconic acid. In collaboration with Toray Industries, Inc., this innovation is further developed into high-purity bio-based adipic acid, for environmentally friendly Nylon-6,6 production.

  This innovation can be extended to applications across textiles, automotive components, and electronic devices, with a commercial production target of several thousand tons per year by 2030.

  

• Smart Mangrove Surveillance – Leveraging drone and AI technology to analyze mangrove forest growth

  

  

  Being “all in” on applying technology to environmental initiatives, GC is elevating traditional reforestation into a data-driven management approach; seamlessly integrating digital innovation with on-the-ground operations in a tangible way.

  Through the Smart Mangrove Surveillance project, GC has partnered with Thaicom Public Company Limited to design and develop a monitoring system that tracks the growth and survival rates of mangrove species. The project utilizes drones equipped with Real-Time Kinematic (RTK) technology to capture highly accurate, real-time georeferenced aerial imagery. The data is then processed using AI-powered image analysis to generate 3D visualizations, enabling canopy detection, tree counting, crown size analysis, age estimation, and survival rate assessment of mangrove trees in plantation areas in Rayong Province.

  This technology enhances the precision of mangrove restoration efforts, expands coverage to hard-to-access areas, reduces time and operational costs, and supports future scalability, reinforcing GC’s commitment to creating meaningful and sustainable environmental impact.

• Biorefinery – transforming used cooking oil into sustainable aviation fuel (SAF), bio- chemicals, and bio-plastics

  

  

  Another example of GC employees being “all in” is their relentless drive to innovate; continuously building upon and applying existing resources with deep care for society and the planet.

  GC’s biorefinery is Thailand’s first facility to commercially co-process crude oil with used cooking oil to produce Sustainable Aviation Fuel (SAF), reducing carbon emissions by up to 85% compared to conventional fuel. In addition, the facility produces bio-based chemicals and bioplastics that serve a wide range of industries, including packaging, cosmetics, toys, and automotive tires.

  Through a co-processing approach, this innovation reduces reliance on fossil fuels, lowers greenhouse gas emissions and air pollutants, supports the circular economy, and creates long-term economic value; reinforcing GC’s commitment to delivering sustainable and meaningful solutions.

• allnex Battery Solutions – Solutions for high-performance mobility batteries

  

  

  Through its subsidiary allnex, GC extends its expertise in coating resins to develop innovative materials for lithium-ion batteries used in EVs and e-mobility applications.

  These advanced polymer materials and performance additives enhance battery capacity, durability, and fast-charging capability. They reduce degradation during usage, improve lifespan, and optimize manufacturing efficiency—addressing the growing demand for high-performance energy storage solutions.

  

Because being “In” is the starting point of the difference everyone can create. When we truly believe in what we do, and dare to act with intention, it is no longer just a responsibility but a driving force from within that pushes us to do better than before, transforming intention into truly differentiated results.

Discover what being “In” means in your lifestyle and create Characters that reflect who you truly are at www.gcstandout.com. Watch the “GC StandOut Through INnovation” film at:

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