27 June 2024

GC Shines as the Only Thai Company to Win at PR Awards Asia-Pacific 2024 for Outstanding Corporate Brand Campaign

Bangkok, June 27, 2024 – PTT Global Chemical Public Company Limited (GC) has proudly secured the Bronze award for the Best PR Campaign in the Corporate Brand category at the PR Awards Asia-Pacific 2024. The award ceremony was held in Hong Kong, where GC's impactful campaign, “We are GEN S,” was recognized for emphasizing sustainable living through innovative ideas that align with a Net Zero Lifestyle.

The "We are GEN S" campaign is a signature initiative designed to inspire and simplify the concept of sustainability, encouraging people from all walks of life to join the “GEN S – Generation Sustainability” movement. It ignites the spirit of “GEN S – Generation Sustainability,” encouraging people of all genders, professions, and ages to join in the global effort to save the planet. (https://gcgens.com/) This campaign, accessible worldwide through multiple platforms, goes beyond education to drive tangible behavioral changes for environmental responsibility. It has achieved over 142 million views across online and offline channels, resulting in more than 1,800 commitments to a better world through the GEN S pledge.

Dr.Chaya Chandavasu, Executive Vice President of GC's Sustainability, expressed his delight, stating, "We are incredibly honored to receive this award. At GC, we strive to balance environmental, social, governance, and economic (ESG) aspects while promoting sustainability across our entire business chain. We are committed to driving tangible sustainability transitions both nationally and globally, understanding our responsibility to create a better world for future generations through collective efforts."

Launched in February 2024, “We are GEN S” has garnered significant attention and engagement, with campaign videos amassing over 9.7 million views within just a few months. The campaign showcases environmentally friendly products and daily practices that contribute to sustainability, such as reducing food waste, conserving water and energy, using eco-friendly products, and proper waste segregation. These efforts are part of GC’s mission to reduce greenhouse gas emissions and combat climate change, aligning with their goal of achieving Net Zero emissions by 2050.

For more information on GC's sustainability efforts and the "We are GEN S" campaign, visit www.pttgcgroup.com.

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